Every year at UCL, the First Year Challenge (FYC) yields a vibrant range of creative submissions by first year economics students, and the 2018 competition was no different (you can find all the shortlisted videos here). This competition involves groups of students who are assigned a key location in central London. Their task: create a two-minute video or podcast related the location on the theme of “Capitalism, Growth and Inequality” discussed in Unit 1 of The Economy.
The locations we chose for 2018 were a mix of buildings and institutions, including The Royal Academy of Dramatic Arts and Senate House, and memorials for historical figures such as William Beveridge and Dame Millicent Fawcett.
Students chose to use a variety of technical skills. They combined drawings, innovative graphics, acting, time-lapse photography, and background music. Each group was extremely creative in taking their location and finding a link to the assigned theme, and all the entries had intriguing content. As expected for a project based on Unit 1 of The Economy, many groups included the industrial revolution as a theme for how the location linked to changes in labour regulations, wages, business expansion and living standards.
TUTG S3, who used animated drawings to discuss the relationship between technological advances, living standards and labour institutions like trade unions.
TUTM 2, who did a creative enactment of William Beveridge’s five giant evils. Each group member took on an evil, and explained its relation to the UK.
Other highlights included:
Since we created the FYC in 2014, it has grown in profile.